Is different REALLY good?

The other day I was hungry while running errands around town and I decided to stop and pick up some fast food to appease my rumbling tummy. Around my area were the usuals: McDonalds, Burger King, Taco Bell, White Castle, etc. Each of these various establishments have their respective "big" item - The Whopper, The Big Mac, The Baconator (mmmm. . . bacon), the Nacho Bell-Grande. But this day, I saw something that amazed and simultaneously horrified me beyond my ability to describe it. Well, there is only one word to describe it. . .

Buffaque. 

Say this slightly slower and you'll get the horrified part. . .

This concoction is supposedly a cross between a barbeque sandwich and a "buffalo" hot sauce.  I wouldn't really know if it's good or not as I couldn't get past the name. All I could think about is the idiot who was pitching the idea in the marketing office. 

"Hey, guys. I've got this new sandwich that is a combination BBQ and buffalo hot sauce thing. . . what do you wanna call it?"

"Uh. . . buffaque?

"Cool."

And then they go to the art department and so on down the line. No one ever stopping to consider that their sandwich was really selling fast food sodomy.

This name will (hopefully) quickly disappear into the annals of obscurity, but if Arby's was smart, they'd publicly deny all knowledge of the sandwich and fire the guy who conceptualized  the idea. . .